Aruze Gaming: Innovating the gaming and entertainment experience
August 20, 2018
Aruze Gaming is a global entertainment company that designs, develops, and manufactures slot machines and gaming devices for the global casino market. Aruze Gaming’s principles including creating fun and entertaining experiences, fostering a strong gaming culture and providing quality products and content for all customers while offering exceptional customer service.
Delivering excitement and enjoyment is the ultimate objective of product development at Aruze, all while maintaining a commitment to supporting and encouraging responsible gaming initiatives. The company also believes in challenging conventional wisdom by innovative thinking that transcends not only different industries, but generations and gender as well.
Canadian Gaming Business recently sat down with Eric Persson, Global Chief Operating Officer and President of Aruze Gaming America, and asked him about the latest news and developments at Aruze Gaming.
Tell us a bit about how Aruze Gaming came about and its development over the years?
Aruze Gaming was a vision of Mr. Kazuo Okada. With his experience in pachinko, he thought there was an opportunity in North America to bring more exciting and better products than what was currently being offered. We have to give Mr. Okada great credit for revolutionizing the mechanical reels and creatively building one-of-a-kind video slot machines as well as electronic table games.
What have been Aruze Gaming’s most significant achievements so far and how will those achievements further enhance your company’s place in the global gaming market?
One of the biggest achievements Aruze Gaming holds was the breakthrough of the Innovator™ reels. Aruze reinvigorated reel products during the time when the physical reel slot market was on a downslide. Many manufacturers copied this technology and became successful with their reel products. There are still many imitation versions of the Innovator™ reels today in the global gaming market. But of course, Aruze reels are still the best in the business.