Training and support
Bet Rite provides all service including installation, training, and maintenance. Their technical teams are fully trained on each of the products, providing customers with fast and reliable support. In addition to the Bet Rite technical team, the service team from Macklyn Casino Services has been working with Canadian casinos since April 2007 and continues to provide the same convenient, quality services that have made them a leader in the casino signage service industry.
“We want to continue to expand our partnerships,” says Cone. “Our business model is really based on having a best of breed in each of the product categories of offerings in gaming. Whether the seating or signage or slot games or other products, we like to partner with the best and try to be a full-service supplier. We’d like to continue that expansion into other product categories and other partnerships that we’re exploring. We believe that is the future for Bet Rite, that’s where the growth is going to be and where we add value and efficiency to the marketplace.”
Share company vision
The company’s “service-first” philosophy is emphatically shared by MacLellan, who has dedicated much of his career to formulating such a vision.
“Previously, we all worked for different gaming companies,” says MacLellan. “The larger companies from the U.S. or different jurisdictions usually are all about the sale. Once the sale happens, then that’s it. What we’d like to focus on is not only the sale but taking care of everybody after the sale. We feel that’s what brings customers back each time. We pride ourselves in providing custom solutions. Even if it is something that we don’t usually do but is something they need, we’ll actually go out and either source it or have it made.”
Cone echoes MacLellan’s sentiments, adding that as a custom solutions provider, Bet Rite is able to integrate their own strengths with those of their partners in order to better serve the Canadian gaming industry.
“I spent the first half of my career in the industry on the customer side,” says Cone. “Being able to transition and take that expertise and knowledge and to use that to provide better service from the vendor community back to the Canadian customer is the thing that I feel very proud of and most excited by.”
For more information, visit www.betrite.ca.