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      You are here >   Cascades Casino Kamloops redefining entertainment
        
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      Cascades Casino Kamloops: Redefining entertainment while boosting the local economy
      By Sean Moon
      February 4, 2016


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      Cascades Casino Kamloops: Redefining entertainment while boosting the local economy

      As part of its ambitious redevelopment strategy, Gateway Casinos and Entertainment is always looking for new opportunities to expand and share their brand of gaming, entertainment and hospitality. With its most recent opening of Cascades Casino this past summer, Gateway continues to embrace a philosophy of “entertainment redefined” with a spectacular new $40-million, first-class gaming and entertainment destination in the heart of Kamloops, British Columbia.

      Featuring 65,000 square feet of premium entertainment space and a spectacular gaming floor, Cascades Casino Kamloops also includes Gateway’s signature restaurants MATCH Eatery & Public House and the debut of Atlas Steak + Fish, the new fine-dining restaurant.

      “With Cascades Casino Kamloops, we position it as entertainment redefined and our customers will experience this from the first time they come through our doors,” says Tony Santo, CEO, Gateway Casinos and Entertainment.

      Benefits community

      Gateway has been a proud member of the Kamloops community for more than 20 years. The Cascades project helped boost the local economy during construction with increased purchasing and use of local suppliers and businesses. With the opening of the Cascades Casino Kamloops, an additional new 200 permanent jobs have been added with an estimated annual payroll of $7 million.

      Cascades Casino Kamloops is the first Gateway property to be unveiled as part of a larger redevelopment strategy to offer customers much more than just gaming. New projects are currently underway at two Gateway properties in Edmonton, Alberta: Construction of the Grand Villa Edmonton and a spectacular rebranding and redevelopment of the Palace Casino at West Edmonton Mall to become Starlight Casino Edmonton.

      The Grand Villa Edmonton is a new upscale casino and entertainment property in the city’s Ice District scheduled for a Summer 2016 completion that will bring up to 200 permanent jobs and a $32-million investment to the local economy. The new Starlight Casino Edmonton, slated for completion in the Fall of 2016, will completely transform the West Edmonton Mall property with a larger gaming floor, over 115,000 square feet of entertainment space, 850 slot machines and 34 table games, as well as exciting new food and beverage options, eventually bringing a $45-million investment and 300 new jobs.

       

      Improved customer experience

      “We are undertaking an ambitious redevelopment strategy,” says Santo. “With a lasered focus on dramatically improving the customer experience, we are investing millions in our properties, growing our team and pursuing new opportunities. We think it’s critical to our success to broaden the appeal and customer base. This means investing in restaurants, entertainment and other amenities while improving the gaming experience as well. We are moving away from slot boxes and working to establish brands that improve the experience while rewarding loyalty.”

      The company’s redevelopment and investment plans include a brand strategy that will see it focus on three brands – Grand Villa, Cascades and Starlight.

      “Each of these brands will have a number of new and exciting non-gaming amenities, like MATCH Public House & Eatery and Atlas Steak + Fish, to attract new, lapsed and current customers,” says Santo, who believes the greatest growth opportunity for Gateway resides in transitioning the gaming facilities into entertainment destinations, “because that is really what people want to do – go out and be entertained. So our challenge, as an operator, is to provide the complete entertainment package – gaming, dining, and entertainment.”

      Rewards loyalty

      Santo adds that a robust loyalty platform that rewards customers for all their preferences and purchases – not just gaming – is key to the company’s vision.

      “The casual gamer should be rewarded for dining at a restaurant or purchasing concert tickets. That’s how we attract a younger demographic – providing entertainment and rewarding those preferences.”

      In addition to creating jobs and bringing an array of new dining and entertainment options to the local community, Santo says Gateway has worked hard with government and citizens alike to create a win-win for all involved.

      “Gateway strives to be a good corporate neighbor,” says Santo. “We work closely with community leaders where we operate and take their advice and guidance to heart. As a team, we very much value the feedback we receive and it is critical to our local decision-making. As well, we welcome and respect the input we get from community residents. Ultimately, we are looking to create jobs, support the local economy while creating a great entertainment destination. Working together co-operatively with governments and residents puts us on a path towards that success.”

      Cascades Casino at a glance

      • Cascades Casino Kamloops will employ 330 people, which creates 200 new positions for people in the community. During construction, almost 200 construction jobs were created.
      • The 65,000-sq-ft property will offer guests more dining and other entertainment options, including three restaurants and space for live entertainment. The 30,000-sq-ft. gaming floor offers 500 slot machines and 18 table games.
      • MATCH Eatery & Public House features local gastro flare in an upscale pub format and also features a large three-season patio; Atlas Steak + Fish brings a new touch of elegance to Kamloops along with private dining, an interactive kitchen and luxurious patio seating.
      • Gateway Casinos and Entertainment has 12 gaming properties, over 3,500 employees, 5,500 slots machines, 200 tables, 30 restaurants and 1,000 hotel rooms.

      For more information on the new Cascades Casino, visit www.cascadescasinokamloops.com. For the latest news, follow Cascades Casino Kamloops on Facebook (www.facebook.com/CascadesCasino-Kamloops) and Twitter (@KamloopsCasino)

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