Key to Marketing Mix
Creating and distributing great content should be part of your overall marketing mix. We see this theory put into practice when companies develop a content marketing strategy before launching their Facebook page, LinkedIn company profile or Twitter handle. From an organic search perspective Google has shown us that they reward businesses that publish consistent content using natural language. Any pay-per-click campaign requires quality content to work effectively and create conversions. Engaging content is also necessary for inbound traffic and lead generation. The key to all of this is developing a content marketing strategy that supports all of these channels.
Content marketing will become increasingly more important for businesses. Casino marketers need to embrace this fact and understand that good content marketing can make a person behave differently. If you can change a person's behaviour, meet their needs and provide value at every turn along their journey you have a great chance of earning their loyalty and their business.
David Zbar is the Senior Vice President, Digital at Marshall Fenn Communications,a full-service marketing communications agency specializing in casino marketing. Contact firstname.lastname@example.org or email@example.com.