In what ways has your past experience prepared you for your role at Casino Rama?
I am grateful for the many progressive and well-rounded opportunities I have had in my career. Getting to be a part of a new industry from its inception means that we have grown up together, maturing and learning the whole time.
I began my gaming career in finance, as a part of the team preparing the initial operating and capital budgets for both Casino Rama and Casino Niagara which provided me with an understanding of the many aspects required to manage properties of this scale. After moving into gaming operations I realize how much effort and collaboration is required both internally and externally to turn numbers on paper into reality. As Fallsview was being developed and I moved into a project role, I was able to take my knowledge of all the financial facets required and turn them to an actual customer experience, immersing myself in other areas of a new operation beyond just gaming. Finally, having led the marketing efforts here at Casino Rama, I gained a wealth of knowledge about the customer, the Ontario media market and the strategies necessary to remain competitive.
What’s your vision for the future of Casino Rama and its role in the local community?
We will be working hard to continue to position Casino Rama as Canada’s leading single site employer of First Nation people. With the support and guidance of Rama First Nation and other key stakeholders within our region, we are striving to provide the proper programs like education, outreach and communication to encourage other First Nation people to join our exciting team.
What do you believe are the greatest growth opportunities for gaming in Canada and why?
The provinces have done an excellent job at ensuring gaming is delivered in a responsible and regulated way. Because of this solid oversight there is tremendous opportunity for gaming to expand into other channels such sports wagering or online. In Ontario, as private operators take over the responsibility of day-to-day operations, they will look to expand their products and services well beyond gaming to continually bring value to customers. Therefore, gaming will truly expand to other entertainment offerings that are both land-based and mobile.
What are the greatest challenges facing the Canadian gaming industry today?
I believe product and service investment is one of the greatest challenges the industry is facing. How do we determine what future gaming products and services will appeal to a younger demographic while continuing to provide current customers with the products and services they enjoy? There are two distinct gaming experiences evolving and satisfying both simultaneously can be challenging and capital intensive.