Under the cGaming model, OLG has the responsibility for “conduct and manage,” providing and supporting all technology and gaming products. However, the day-to-day operation is contracted to our private sector commercial operators. Operators have made significant investments in renovations and capital improvements well above the basic requirements for the new technology creating appealing, beautiful facilities. Their ongoing responsibilities include facility maintenance, providing all staffing and carrying out local advertising and promotion.
Charities no longer sell gaming products or handle game cash but have a new role, supporting customer service on site, promoting awareness of how the funds are benefiting the local community and supporting responsible gaming. This includes organizing and participating in special charity events both on site and in the community. In turn, they receive a share of the revenue directly each month.
The contribution charities make to local communities through charitable gaming has been a best-kept secret and one we are trying to educate the public about. In some communities, charitable gaming raises more money than the United Way. This is an important element that differentiates us from other gaming facilities and one for which we are building awareness. Additionally, the administration for charities is streamlined and the burden on volunteers has been substantially reduced.
The initiative has provided significant benefits to local communities not only through the important services supported by the charities but through economic development provided by the private sector with increased employment opportunities and property improvements that increase the tax base. Municipalities also maintain an important role in determining the eligibility of charities and monitoring how charities spend their funds in the community in return for a percentage of the proceeds.