Scientific Games’ AEGIS® gaming system and Sciplay™ iLottery platform are key components of the technology involved, allowing seamless integration of Scientific Games content and third-party content. The Lottery’s second-chance ticket entry program was re-launched as part of the project, along with a new digital instant game program featuring electronic scratch games played via mobile and internet. An all new draw game, Daily Grand, was also developed and launched.
“We are excited to launch our latest, most advanced omni-channel lottery platform to meet the Atlantic Lottery’s vision of a unified experience for their players. The new digital instant and draw games have been well-received by Atlantic Lottery players, and have already created a significant lift in sales,” said Pat McHugh, Senior Vice President, Global Gaming Systems for Scientific Games. “Players across four Canadian provinces can now seamlessly access an exciting array of lottery products, promotions and services, whether they are playing games purchased at retail, or via mobile or internet. We applaud the Atlantic Lottery for their strategic vision supporting their players and beneficiaries.”
The new systems launch is part of a five-year contract awarded to Scientific Games by Atlantic Lottery. McHugh said the Company is working closely with the Lottery’s teams to enhance the Lottery’s strategic marketing plan and game innovation across its consumer network. A Scientific Games team is based at the Lottery’s headquarters in Moncton, New Brunswick.
Scientific Games has provided products and services to the Atlantic Lottery since the 1990s. Today, with operations on six continents, the Company provides games, services, systems and retail technology to more than 150 lotteries globally, including the majority of North American lotteries.