What do you believe are the greatest growth opportunities for gaming in Canada and why?
I think one of the greatest growth opportunities is the next generation of players. At SaskGaming – and, in many cases, right across Canada – we are seeing our current core market starting to age. With that, the next generation of players – that 30-49 year old age range – is not gaming at the same level or frequency. So tapping into that younger demographic is a priority for SaskGaming, while at the same time ensuring we aren’t alienating our current core demographic. That’s why single-event sports betting is a great opportunity for growth in the industry. It’s definitely something that our players are asking for and, of course, it’s an avenue that will help develop our next generation of players.
What product and service offerings does SaskGaming currently bring to the industry and how do you see these evolving in the coming years?
SaskGaming currently offers slot machines, Touch Bet terminals, table games, lottery sales, full-service food and beverage outlets and entertainment in our Show Lounge at Casino Regina. We’ve been experiencing small but consistent growth in our table games revenue, and we’ve been capitalizing on that with the introduction of new Touch Bet products that link video terminals with live table games. We’re also bringing in electronic blackjack terminals at lower buy-in price points to develop new players that will move onto our live games as they become more comfortable and confident with the game.