Online sports betting operator truenorth.bet has entered into the Canadian market using the Pronet Gaming platform. The platform supplier said taking the operator live represents one of its most exciting launches to date, via SBC Americas.

Pronet Gaming’s technology is now powering a full turnkey service that has produced a comprehensive online offering for the new brand after the supplier was selected ahead of a host of its industry competitors.

truenorth.bet operates under a full license granted by the Kahnawake Gaming Commission (KGC), the regulatory board for the Mohawk Territory of Kahnawake, Canada. The deal also enables truenorth.bet to offer micro markets on some of Canada’s niche sports, such as sprint car racing, lacrosse and Canadian boxing that are not currently served by other generic platforms.

Colin McDonagh, Pronet Gaming Chief Sales Officer, said: “As a brand, truenorth.bet is well-known for the quality of its offering and regulatory integrity and I’m pleased to say that we were able to adapt to meet those challenges in a well-established market. We fought off stiff competition to secure the business, with the adaptability of our UI and UX ultimately proving pivotal in the decision-making process. As we go live, we look ahead to a long-lasting and successful relationship.”

A spokesperson at truenorth.bet, said: “We’re very pleased to have launched truenorth.bet with Pronet Gaming and are confident that the quality of the user experience on the platform will be second to none. Their passion for the project shone through – as did the quality and flexibility of the product – and we are confident that this innovative new partnership will put us in the driving seat as the Canadian market matures.”