FanDuel Group has announced that it has named Dale Hooper as its general manager for Canada as it prepares to introduce its sportsbook in the market.

Hooper will be responsible for developing and implementing the Flutter Entertainment-owned company’s long-term strategy in Canada and will report directly to CEO Amy Howe.

He joins FanDuel Group from Deloitte Canada, where he most recently served as a partner focused on the cannabis industry, having previously served as president and CEO of Cannabis Compliance Inc. (CCI), which was acquired by Deloitte. He also previously held multiple leadership and marketing roles at Rogers Communications, PepsiCo Canada, and Cadbury Canada.

“Dale has a proven track record running high growth enterprises along with strong relationships that will be invaluable to our success in Canada,” said Howe. “He is a respected leader known for his ability to scale business units effectively, a critical skill set, as we aim to bring the excitement of our sportsbook and igaming products to Canadian citizens. It’s with great excitement that I welcome him to our team.”

Hooper called it “an incredible time” to be a part of the growing sports gaming industry. “I look forward to joining Amy and the team as we bring the number one sportsbook to Canada. I am proud to be joining the industry leader at such a momentous time.”