PointsBet Canada has announced a multi-year deal that will see it become the NHL Alumni Association’s (NHLAA) exclusive sports betting partner in Canada, as well as its official partner in the United States.

The partnership will give PointsBet Canada the marketing and licensing rights to the NHLAA and iconic NHL Alumni across North America.

Nic Sulsky, Chief Commercial Officer of PointsBet Canada, said: “The NHL Alumni Association has always been at the top of our list as PointsBet entered Canada. Saturday night hockey is an institution from coast to coast to coast. Being able to partner with the likes of Paul Coffey, Nicklas Lidstrom, Mike Vernon, and the countless other NHL Alumni that skated across our screens will allow us to deliver the authentically Canadian gaming experience that we want to bring sports fans.”

Glenn Healy, President and Executive Director of the NHLAA, added: “What made the partnership with PointsBet Canada so attractive was their appreciation of what makes our Alumni unique. From the very beginning, PointsBet Canada understood our mission at the NHLAA, which is to ‘Honour the Past’ and provide hope and help for all NHL Alumni and their families… It was clear in all of our conversations that PointsBet would play within the rules as a responsible gaming operator, and they were willing to partner with our players to deliver this important message to Canadians.”

The latest partnership continues PointsBet’s rapid expansion into Canada amid the launch of single-event sports betting in the country in August 2021.

Last summer, the company appointed Scott Vanderwel as Chief Executive Officer in Canada as just one of a slate of senior hires. In September 2021, PointsBet Canada was announced as the official sports betting provider of ice hockey sites Dailyfaceoff.com and the Nation Network, and the following month it became Curling Canada’s exclusive sports betting partner.