Leading gambling technology company Playtech will power Canadian media and gaming brand NorthStar Gaming’s launch in the Canadian market.

The agreement will see Playtech fuel NorthStar’s upcoming iGaming launch in Ontario through its IMS platform to deliver what NorthStar says in a press release will be “one of Canada’s premier online casino and sports betting experiences”.

NorthStar, which aims to provide customers with an innovative, transparent, and secure online casino experience, will launch Playtech’s IMS Platform, Casino, Live Casino, Poker, and Bingo software to Canadian audiences. Playtech’s IMS platform, a comprehensive online back-end solution for iGaming and sports betting, will provide NorthStar Gaming with an industry-leading offering across multiple products, says the release.

The partnership is subject to the completion of regulatory approvals and the licensing process.

“NorthStar Gaming is thrilled to be the exclusive Canadian partner in the media and publishing sector with Playtech, the world’s leading gambling technology supplier,” said Michael Moskowitz, Chief Executive Officer and a founding partner, NorthStar Gaming. “Playtech’s exceptional suite of tools will give us an unmatched edge in the marketplace, given our proprietary content and localization – something we know consumers are looking for.”

Playtech, which recently joined the Canadian Gaming Association, provides top-tier products and services and works with its licensees to raise industry standards in responsible business and safer gambling.

Mor Weizer, Chief Executive Officer at Playtech, added: “We are delighted to announce our partnership with NorthStar Gaming as it prepares to launch its market-leading online gaming business in Canada. Our success is driven by strategic partnerships with industry-leading operators around the world, and we are excited to partner with a leading entertainment company like NorthStar Gaming. At Playtech, we are driven to deliver a sustainable, commercially viable and engaging entertainment experience – for the benefit of all stakeholders.”

NorthStar has partnered with reputable and established media players in recent times with an aim of establishing a prominent position in Canada and Ontario’s newly regulated industry. The company believes its Canadian-owned gaming business will help to lead the industry.

Moskowitz, the former Chairman and CEO of Panasonic North America, was named as NorthStar’s CEO in October 2021 as the company geared up to launch. By that point, the company had already agreed to a landmark omnichannel advertising and marketing services arrangement with Torstar Corporation.