MaximBet, a recently launched sports betting supplier currently operating in Colorado, has signed multi-year partnership deals with Kambi and White Hat Gaming as it looks ahead to launching in Canada and more U.S. states in 2022.

The Kambi deal will see MaximBet integrate the Canadian Gaming Association member’s sportsbook platform into its own offering as it expands across North America.

The company hopes to launch in several US states – Indiana, Iowa, New Jersey, Ohio, and Pennsylvania – in addition to Colorado, and has plans to launch in Canada in 2022.

“When we launched MaximBet late last year, we promised our users the very best experience, both online and in the real world,” chief executive Daniel Graetzer said in a press release. “Teaming up with Kambi – the world’s most prestigious sports betting technology supplier – makes this promise even more of a reality.”

“Kambi is delighted to become the exclusive online sportsbook provider to MaximBet, a company that is committed to delivering a superior experience to its players,” Kambi CEO Kristian Nylén added. “This is an important partnership for Kambi as we continue to strengthen our global network and we look forward to working closely with MaximBet to aid its expansion across the U.S.”

MaximBet joins numerous other sportsbooks, including market leaders such as Penn National’s Barstool and Rush Street Interactive’s BetRivers, in offering sports wagering through Kambi’s platform.

White Hat, a frequent collaborator of Kambi’s, offers iGaming and player account management (PAM) platforms as part of its range of services. MaximBet will now gain access to White Hat’s full-service iGaming platform and PAM solution, including a range of casino content and its in-house cashier and travelling wallet.