PointsBet Canada has signed on as the official sportsbook of Canadian football in Ottawa.

The Ontario-licensed operator will become the official sportsbook partner of the CFL’s Ottawa Redblacks and their home arena, TD Place.

The partnership will see the PointsBet Canada logo featured on all Redblacks jerseys this season, along with prominent branding throughout TD Place, and the company will also become the new presenting sponsor of the PointsBet Sideline Club at TD Place.

“It is hard to imagine anything more Canadian than the Canadian Football League (CFL) in Ottawa,” said Scott Vanderwel, Chief Executive Officer of PointsBet Canada. “We are excited to be working with one of the premier franchises in the CFL and can’t wait to bring a new, unrivalled form of entertainment to Redblacks fans.”

“We proudly wave the Canadian and CFL flag in the Nation’s Capital and it was important to us that this partnership be with a Canadian operator who not only knows the City of Ottawa but also loves the CFL and appreciates our Redblacks fans and the passion they have for our team and our league,” said Mark Goudie, President and CEO of Redblacks owners Ottawa Sports and Entertainment Group (OSEG).

“We’re always looking for ways to add to the Redblacks experience at TD Place,” said Adrian Sciarra, Senior Vice President, Sports Business Operation, OSEG. “Partnering with a reputable and innovative company like PointsBet Canada will do just that.”

This is the latest partnership for PointsBet, which has already become an official sportsbook and branding partner of organizations such as Curling Canada, the NHL Alumni Association, and Dailyfaceoff.com & The Nation Network.