Advertising and affiliate compliance specialist Rightlander has launched its suite of services in Ontario ahead of the province’s regulated market opening on April 4.

Licensed operators in Ontario will be required to meet rigorous standards relating to game and operator integrity, fairness, player protection, and social responsibility, and will need to take a zero-tolerance approach to any contravention of the measures specified by the Alcohol and Gaming Commission of Ontario.

Rightlander has over 100 partners across North America and offers support and advice to gambling operators and suppliers, particularly in relation to the work done with affiliates.

The company intends to help licensed operators meet those compliance requirements, and the company’s specialist suite will also monitor affiliate marketing compliance in different countries worldwide.

Channels examined will include email, social media, video, PPC, telegram, affiliate websites, and websites offering illegal or infringing content. Scans can be conducted in English and French to meet the needs of the Canadian market.

Ian Sims, Founder of Rightlander, said: “It was only a matter of time before the Canadian iGaming sector started down the path to regulation. We have been scanning at the state level in the USA for a while now and are well equipped to monitor from individual states in Canada like Ontario. Rightlander is able to scan from local IP addresses so that our clients get to see how content is geo-targeted to consumers at both country and state level.”