Scientific Games has announced that it has extended its licensing partnership with Mattel for another three years to bring more of the entertainment franchise’s games to lotteries.
The two companies have a longstanding relationship that spans nearly 20 years and includes more than 80 lottery games to date distributed across more than 40 lotteries worldwide in jurisdictions including Canada, the United States, and several international markets.
Scientific Games’ innovation and game design teams have licensing rights to feature the classic Mattel brands across multiple lottery products including instant scratch, pull tab, draw-based and Fast Play games sold at retail, as well as digital lottery games sold online. Scientific Games also plans to expand the use of the Mattel brands in the rapidly growing Fast Play and digital game categories.
A Scientific Games release notes Mattel’s Scrabble and Uno are consistently two of the most popular properties in Scientific Games’ licensed portfolio of 100+ brands, the largest in the global lottery industry. It also distributes other Mattel titles including Magic 8 Ball and Rock ’em Sock ’em Robots.
“Scientific Games is thrilled to continue offering exciting products to lottery players featuring these four beloved Mattel brands. Two incredible decades working with Mattel have provided our game innovators with a deep understanding of their brands and the opportunity to truly bring their games to life. We are committed to continuing the Mattel entertainment experience, and inspired to create new retail and digital lottery games with these properties in the coming years,” said Liz Johnson, Director of Lottery Licensed Properties for Scientific Games.