Aspire Global’s Pariplay has added sports betting to its Fusion iGaming aggregator platform through an integration deal with BtoBet, ensuring that its partners in Canada and beyond can integrate the offering quickly and easily.

A news release notes that by offering a “strategically relevant” product for online casino operators, the integration will allow for “fast entry to the sports betting industry”. Additionally, BtoBet integration allows those providers that already have sports betting platforms to upgrade the technology and quality of their offerings without significant investment.

Dima Reiderman, Chief Operating Officer at BtoBet, commented: “In continuing to provide operators with the best possible experience for their customers without involving costly, time-consuming processes, this solution ticks all the boxes and allows operators to deliver a world-class betting experience to their players to complement their online casino offering or their current sports betting solution. This quick, seamless solution will enable online casinos to stake a major competitive advantage in providing a greater breadth of content in a fraction of the time than was possible before.”

Pariplay now offers localized content from over 70 vendors to a network of operators in more than 15 regulated markets across Canada, the U.S., Latin America, and Europe.

Adding a sports betting platform to Fusion means that Pariplay now boasts sportsbooks, casino games, live games, virtual sports, and bingo verticals for its partners in Canada and beyond.

The company has been ramping up its North America-focused operations in 2022.

In Canada, it offers its gaming content on Play Alberta in collaboration with NeoPollard Interactive, and it has also recently struck a number of deals in the U.S. with the likes of Rush Street Interactive, BetMGM, GAN, and Golden Nugget Online Gaming.

The company also recently secured GLI-19 certification for North America after appointing a new business development director to lead its charge on the continent in February.