Rush Street Interactive has announced that its BetRivers brand, which is now operational in the regulated Ontario market, has extended its partnership with Canadian sports broadcaster Dan O’Toole.

O’Toole has signed an exclusive brand and content deal with BetRivers. He began hosting “Boomsies!”, a weekly podcast about sports and life, earlier this year and it quickly became one of the top sports podcasts in the Canadian market, notes a Rush Street release. He made his debut as a BetRivers Brand Ambassador in a series of television ads that aired in Canada during the 2022 Winter Olympics.

O’Toole’s media career has spanned two decades and includes a long tenure as a television sports anchor on Canada’s TSN’s SportsCentre. He also spent several years at Fox Sports 1 in Los Angeles.

“Joining BetRivers and hosting Boomsies! is a terrific way for me to continue to do what I love and to engage with sports fans,” said O’Toole. “With BetRivers.ca’s live launch in Ontario this week, this is an exciting moment in the evolution of sports betting here in Canada and a great opportunity for me to provide commentary and share my passion for sports with my fellow Canadians, as well as in other markets throughout the U.S. where BetRivers has sportsbooks.”

“Dan O’Toole has had a tremendous broadcasting career in Canada,” said Richard Schwartz, CEO of RSI, which operates BetRivers.ca. “Having him join our BetRivers team to create content and produce podcasts is bringing a new level of expertise and entertainment to our betting family.”

Other licensed and as-yet unlicensed sportsbooks have struck similar deals with an eye on the Ontario market.

For one, NorthStar Bets, the yet-to-launch sports betting partner of Torstar media, recently signed up Canadian sports broadcaster Rod Black as a host and brand ambassador.