International Game Technology (IGT) has announced that it has become the first U.S.-based gaming industry supplier to receive the Global Gambling Guidance Group (G4) responsible gaming accreditation for its sports betting operations.

The company’s President of Sports Betting, Joe Asher, said IGT is “honoured” to be the first supplier to achieve G4 accreditation. G4’s goal is to reduce the impact of problem gaming by promoting a worldwide accreditation program for the remote and e-gambling industry and operators.

“IGT’s proactive approach to responsible gaming and achieving prestigious G4 certifications sets the pace for the entire industry to go above and beyond what state regulation mandates when it comes to player protection,” added Asher. “As sports betting continues its expansion across the U.S., IGT is actively demonstrating that it is now more important than ever to exercise strong responsible gaming support.”

IGT has been awarded G4 certification as its responsible gaming code of practice includes corporate practices; supporting practices and policies; player protection information; advertising and marketing code of principles; employee training and support; player protection tools; third-party research and application for improving responsible gaming tools and approaches.

Pieter Remmers, Chairman of the G4 Board of Directors, added: “G4 applauds IGT for making responsible gaming a top priority across all of its business verticals. G4 appreciates having IGT as an accredited member and glad to see the company continue leading the gaming industry with its responsible gaming initiatives.”

IGT is now certified for responsible gaming across its lottery, gaming, digital, and betting product segments. The supplier received G4 certification for its gaming operations in 2017 and its digital solutions in 2019, while its lottery and iLottery businesses are certified by the World Lottery Association.