Playtech has agreed to a new multi-year partnership with Betway across multiple jurisdictions, including the North American and UK markets.

The agreement sees Betway launch Playtech’s Live Entertainment products, with casino games to follow soon.

“Betway’s commitment to the Live Casino vertical demonstrates just how important an entertainment-led experience is becoming for the modern player,” said Edo Haitin, CEO of Live Casino at Playtech. “Our partnership comes at a time when we are launching more new games with exciting new variants than ever seen before. We’re delighted to be working with a global brand in online betting and gaming like Betway to deliver an exciting, innovative Live offering for their players.”

Playtech added that the partnership helps to propagate its safer gambling goals, with a core approach of offering operators long-term sustainability and innovation and players a safe and enjoyable environment.

“Betway is a key strategic partner for Playtech, and a company renowned for delivering an excellent player experience internationally,” stated Shimon Akad, Chief Operating Officer at Playtech. “We are confident that Playtech’s innovative products and services can enhance that experience even further and look forward to a long and fruitful partnership.”

Anthony Werkman, CEO of Betway, added: “We’re proud to be growing our partnership with Playtech, whose Live Entertainment products across a number of markets have already been a hit with our customers. The new games in our agreement will expand upon our existing suite of games to provide new, exciting, and engaging gaming experiences within a safe and secure environment.”