Sightline Payments, a leading digital payments provider and mobile app developer in the U.S. betting and gaming market, is expanding its operations into Canada, the company announced in a press release.

As part of the move, Sightline has appointed three new executives to its leadership team to lead Sightline’s expansion into Canada and the expansion of its cashless gaming technologies.

Tamara Tenenbaum joins Sightline as SVP of Business Development and Managing Director, Canada. In those roles, she will oversee Sightline’s Canadian market launch and new market development. Tenenbaum has nearly 20 years’ experience working in the payments sector and was previously Director of Payments for Caesars Interactive.

Brian Cottengim will become SVP of Client Solutions Strategy, wherein he will lead Sightline’s strategic projects, focusing on cashless gaming for integrated casino resorts. Cottengim previously worked as VP of Business Development at FreedomPay.

Finally, Will Hill joins Sightline in the newly created role of VP of Business Development – Canada, wherein he will connect with regulators, operators, leading officials, and suppliers across Canada. Hill previously spent 11 years at the Ontario Lottery and Gaming Corporation (OLG), most recently serving as VP of Strategic Partnerships, and has also worked at leading Canadian sports broadcaster TSN and in a PR role with the Toronto Blue Jays.

“These hires show that Sightline continues to attract the best talent across the gaming and payments industries,” said Joe Pappano, Sightline Co-CEO. “I’m pleased to welcome Tamara and Will to the Sightline Canada team, where they will play an integral role in helping us launch our flagship Play+ solution. I’ve worked closely with Brian for the past 25 years, and his ability to design and implement payments solutions will be integral for cashless gaming’s growth at casinos across the United States.”

“With the launch of regulated iGaming and mobile sports betting in Ontario, we know this market has the potential to be the biggest digital gaming market in North America,” said Tamara Tenenbaum, Sightline SVP, Business Development and Managing Director-Canada. “I’m honoured to help Sightline launch its first international program in Canada and look forward to bringing their best-in-class cashless solutions north of the border.”