Bragg Gaming Group has named 888 veteran Yaniv Sherman its new CEO, replacing interim chief executive Paul Godfrey.

A statement says that Sherman, who spent 14 years with 888 Holdings, has been chosen to lead the group following a “review of strategic alternatives” by Bragg’s Board of Directors. Sherman’s most recent position was as 888’s Head of U.S., wherein he led a 15-year joint venture allowing 888 to use the Sports Illustrated brand in the U.S., and helped to forge partnerships with the likes of Caesars Entertainment.

Sherman will take over from Godfrey on July 1.

Godfrey said Sherman’s extensive success at 888 and in the gaming industry “makes him ideally suited to lead the company’s ongoing execution of our successful growth initiatives”.

Bragg has plans for further U.S. and Canadian expansion and recently completed acquisitions of the Spin Games and Wild Streak Gaming studios.

Sherman added that these recent additions “represent an attractive opportunity for growth and continued expansion” in the North American market.