Sports betting technology provider Sportradar has announced the launch of a new all-in-one sportsbook solution.

ORAKO is intended for operators that are looking to introduce the activity or enhance their existing offer and includes the technology, products, and tools that those operators need to quickly launch and establish an omni-channel sports betting service for customers.

Sportradar added that it is also a tool for casino operators looking to generate new revenue by adding a sportsbook to work alongside their existing products. Operators can choose from a service fully managed by Sportradar or a self-managed service that uses the solution’s advanced tools and technologies. Partners can choose how they build out their sportsbook and tailor their content in line with the interests and preferences of their customer base.

Jacob Lopez Curciel, Managing Director for Managed Sportsbook Services at Sportradar, said: “The sports betting industry is hyper-competitive, growing at pace and offering more opportunities than ever to operators. With ORAKO, we can manage up to 100 per cent of a sportsbook’s operation and alleviate their need to invest in additional technology and innovation, freeing the operator up to squarely focus on scaling their business and achieving growth.”

Compatible with existing player account management systems and pre-loaded with Sportradar’s third-party PAM partners, ORAKO is compliant in all major jurisdictions including North America.

Sportradar is licensed by the Alcohol and Gaming Commission of Ontario and is a major partner of organizations including the NHL, with which it holds nine years left on a 10-year deal as the official betting data rights, official betting streaming rights, and official media data rights partner.