International Game Technology (IGT) has completed its acquisition of iSoftBet for €160m in cash in a move that will see the company more than double its digital content library.
IGT will take full control of the developer, whose content will expand the IGT PlayDigital catalogue to approximately 225 proprietary games. IGT’s interactive arm will also stretch its online casino inventory through the addition of iSoftBet’s proprietary-built aggregation platform, which will allow the company to distribute third-party games to clients.
iSoftBet’s data-led marketing and user engagement tools will also become accessible to IGT.
At the time of the announcement of the definitive agreement in April, IGT CEO Vince Sadusky said the acquisition of iSoftBet “will provide market-tested proprietary digital content, advanced game aggregation capabilities, scalable promotional tools, analytics, and strong creative talent to IGT’s PlayDigital operations.”