Toronto-based NorthStar Gaming has officially launched its NorthStar Bets app for both Apple and Android users in Ontario, featuring its sportsbook and online casino games.

The company says the app offers a “convenient”, “immersive”, and “content-rich” user experience for consumers, including real-time sports news, insights, and analysis to users with their betting decisions.

“The NorthStar Bets app provides users with a convenient way to play from anywhere across Ontario, anytime,” said Michael Moskowitz, Chief Executive Officer and a Founding Partner of NorthStar Gaming. “The launch of our app is another significant milestone for NorthStar Gaming as we continue to develop and build a unique made-in-Ontario gaming platform for Ontarians.”

The company first unveiled its NorthStar Bets platform in February, saying that it hoped to offer players a “uniquely local, premier” user experience that paid tribute to its local roots in the province. It also announced a content and services partnership with Torstar Corp. at the same time.

Powered by the likes of Playtech and Kambi, NorthStar Bets went live in Ontario in May, just over a month after the regulated market opened, as the province’s 17th operator.

The brand has also signed up renowned Canadian sports broadcaster Rod Black as a brand ambassador in Ontario.