Kings Entertainment has revealed it could rebrand to ‘Interactive Entertainment Group’ after formally completing its acquisition of Sports Venture Holdings. 

It comes as Kings received conditional approval from the Canadian Securities Exchange for its proposed business combination with the Bet99 parent company, first touted in May. 

In its next steps, the firm will seek shareholder approval to formally complete the transaction in a meeting set to take place on October 25. 

Preparing for the shareholder meeting, Kings has drafted and mailed a management information circular, together with a listing statement prepared in accordance with the CSE policies with more detail on the transaction.

“We remain excited to proceed with the previously announced business combination with Bet99 to create Interactive Entertainment Group,” said Steve Budin, CEO of Kings Entertainment. 

“Our goal has always been to grow our business organically and through the acquisition of complementary businesses. We believe the acquisition of SVH is fully aligned with our business objectives and serves to further bolster our position as a market leader and innovator.

“Receipt of the CSE conditional approval is an important step forward in the completion of the business combination. We now look forward to holding our shareholder meeting on October 25, 2022 so that we hear from our shareholders and share our excitement about our future with Bet99. We hope to close this transformational transaction shortly following our shareholder meeting.”