Rush Street Interactive has signed up Canadian sports broadcaster Bob McCown as the newest member of its BetRivers brand ambassador team.

Perhaps best known as the long-time host of Canadian sports talk show ‘Prime Time Sports’, McCown has signed a multi-year deal to represent the BetRivers brand through various commercials and advertisement campaigns across Ontario.

He will help to create exclusive content for the BetRivers Network, bringing across his own podcast – The Bob McCown Podcast – to air across the BetRivers network, in addition to its current daily slot on Sirius XM.

McCown will also appear at various meet and greet events with audiences across the country, alongside podcast co-host John Shannon.

“If there’s one thing I’ve learned through my career, it’s that sports fans want to go beyond surface level game calls and get into what’s really driving their favorite players,” said McCown.

“I’m thrilled to team up with an industry leader like BetRivers and work with them on delivering the insights and stories Canadians really want to hear.”

McCown joins the BetRivers brand ambassador team of Canadian sports broadcasting personalities, which include Dan O’Toole and Natasha Staniszewski.

“We’ve been hard at work since our entry into the Ontario market to build a best-in-class team of brand ambassadors,” added Richard Schwartz, CEO of Rush Street Interactive.

“Bob’s unmistakable voice and brand of top-tier commentary are instantly recognizable to any Canadian sports fan, and we’re incredibly lucky to have him join our growing roster of sports personalities.”