Gaming platform Low6 has agreed to a partnership with online sportsbook and casino BET99 to produce free-to-play games for the Canadian market.

Under the terms of the deal, BET99 will utilize Low6’s gamification technology, offering the platform’s F2P games including a Football and Hockey Pick‘em to its customers. The deal also sees Low6 enter the Canadian market for the first time.

The operator’s websites, BET99.com and BET99.net, are operated by BQC Consulting GmbH, a subsidiary of Sports Venture Holdings.

“We’re delighted to have the opportunity to work with Low6,” commented Milena Teskova, CEO of BQC Consulting GmbH.

“Their expertise in free-to-play games is known industry-wide, and they have a strong understanding of the market and consumer. This partnership will add depth to BET99’s suite of engagement tools while continuing to drive and onboard new users at scale.” 

Alongside F2P games, Low6 also offers data-driven fan engagement apps and other peer-to-peer social contests through their propriety gamification tech stack, helping operators acquire new users, increase engagement, and drive new depositing users.

“Several operators are focused on capitalizing on the opportunity that the relatively new Canadian market represents,” added Low6 Co-Founder and Group CEO Jamie Mitchell. 

“Beyond acquiring specific user data, Low6’s gamification suite provides operators with strong behavioural data which can be used to best personalize communications with them. We are excited to enter what will be a very successful partnership with BET99 to deliver this data within a first-class gaming experience.”

Josh Turk, Low6 Chief Strategy Officer (North America), added: “Free-to-play games are the perfect tool to educate Canadians about the newly regulated sports betting market.

“Within this F2P experience, fans engage and familiarize themselves with gaming selections and odds such as over/under, spreads and others within a social peer-to-peer environment. We look forward to working with BET99 to boost daily activity across their digital properties.”