LuckyDays, the online casino brand of L7 Entertainment, has gone live in the province of Ontario with Gaming Innovation Group (GiG) on its platform.

The launch in Ontario is LuckyDays’ second market entry with GiG following Sweden, offering “an attractive, user-friendly and competitive online casino” experience to players in the Canadian market.

“Launching a brand in a new market is no easy feat, so we’re grateful for the strengthening relationship we have with GiG,” said an L7 spokesperson.

“Our anticipation and expectation for the brand in Ontario are understandably high, aligning perfectly with our objectives for growth and our capacity to expand.”

GiG seeks to stand out as a leading operator in Ontario after securing a supplier license for the province back in July.

“We’re excited to be powering Lucky Days as one of the early movers in Ontario and further strengthens the relationship between the two companies,” added Nicola Fitton, Chief Operations Officer at GiG.

“It’s a continued source of pride that operators place their trust in us to launch in new markets, earmarking us as a provider of choice for both tier one and challenger brands alike.”