Three sportsbooks – bet365, Bet99, and Rivalry – have agreed to new licensing deals with Genius Sports and the NFL regarding the distribution of the league’s livestreams.

Through Genius Sports’ fully integrated Watch & Bet solution, the agreements give the three sportsbooks the right to distribute low-latency video streams of all NFL regular and post-season matches to their customers in Canada.

For each sportsbook, the new deal promises “the highest quality NFL betting experience” by combining the live video feeds with the league’s official data and access to exclusive data-driven advertising inventory.

The Watch & Bet solution utilizes machine learning and livestreaming technologies to offer sportsbook users new ways to follow the games and track their bets.

“We are delighted that the NFL has broadened its partnership with Genius Sports to become the exclusive provider of official data and livestreaming content for sportsbooks across Canada,” commented Mark Locke, CEO of Genius Sports. 

“We connect the global sports ecosystem through cutting-edge data technology, and our official solutions will help Bet365, Bet99 and Rivalry to thrive in the newly legalized Canadian market.”

In April last year, Genius Sports was appointed as the NFL’s exclusive distributor of real-time official play-by-play statistics, proprietary Next Gen Stats (NGS) data, and the league’s official sports betting data feed to media companies and sportsbooks in regulated international markets, including low latency video feed distribution rights.