BET99 has agreed to a partnership with Toronto FC icon Sebastian Giovinco, adding the MLS star to its brand ambassador roster.

The partnership between the online sports betting and casino platform and Giovinco will be launched on Instagram with several celebratory fan giveaways, including signed soccer balls and merchandise, and an Instagram Live event where the soccer player will give picks and predictions for upcoming World Cup games.

On November 27, Giovinco will also take part in the BET99 Soccer House watch party at The Firkin on Bay Street in Toronto, cheering Team Canada as it competes in its second World Cup match.

Here, Giovinco will also contribute pre-game and halftime hits with OneSoccer writer and sportscaster James Sharman, which will be shared on BET99’s channels including BET99TV.

Giovinco joins the operator’s brand ambassador roster which includes UFC Hall of Famer Georges St-Pierre, NHL All-Star Auston Matthews and two-time Olympian Alysha Newman.

Commenting on the partnership, Giovinco said: “Partnering with BET99 is a great opportunity and this is perfect timing. 

“As the World Cup heats up and Canada makes a run for the first time in 36 years, I’m really excited to join a truly Canadian online sports betting company in rooting for the team. And joining this top-notch roster of BET99 ambassadors is an incredible honour.”

The agreement allows BET99 to use Giovinco’s name, image, and likeness for marketing and advertising purposes both during and after the World Cup.

Through the development of an active partnership, Giovinco will provide BET99 with Canadian and international soccer knowledge, as well as his interests in Canada and Toronto and his soccer future.

“We’re thrilled to have drafted Sebastian to the BET99 team,” added Jared Beber, CEO of BET99.

“His stature and record in the Canadian and international soccer community is unparalleled, and the insights and excitement that he’ll bring to Team Canada, our players and our platform is a game-changer.”

Earlier this week, BET99 also penned a ‘Watch & Bet’ deal with Genius Sports and the NFL to livestream content from the league.