BET99 has become the latest sports betting platform to join the membership list of the International Betting Integrity Association (IBIA).

The online sports betting and casino platform joins the IBIA not long after being approved by the Alcohol and Gaming Commission of Ontario and iGaming Ontario to provide its offerings in the province of Ontario.

“Joining IBIA, the world’s leading independent integrity monitor, is critical to our sportsbook strategy, in which trust, integrity and protection are prioritized for our Canadian customers,” stated André Bewerungen, Head of Sportsbook for BET99.

“We are delighted to combine forces with IBIA to combat foul play in sports, as well as betting-related corruption and manipulation, providing our customers a safe and enjoyable environment.”

Monitoring integrity within the licensed betting industry, the IBIA is run by operators for operators, protecting its members from corruption through collective action. 

The association’s monitoring and alert network detects and reports suspicious activity on its members’ betting markets, using information-sharing partnerships with sports and gambling regulators to battle corruption.

Khalid Ali, CEO of IBIA, said: “IBIA is delighted to welcome BET99 to the association. The move highlights BET99’s commitment to integrity and further cements IBIA as the leading integrity monitor in Ontario, with more than 75% of licensed online betting operators having joined the association.

“IBIA looks forward to collaborating with BET99 both in Ontario and within the operator’s wider international betting operations to safeguard those markets from fraudulent betting activity.”

Earlier this month, BET99 agreed to a partnership with Toronto FC icon Sebastian Giovinco, adding the ex-MLS star to its brand ambassador roster.