Betano has debuted its operations in the Canadian province of Ontario, marking both the gaming brand’s and its parent company Kaizen Gaming’s first launch in a North American market.

The gaming brand will provide over 30 sports and more than 1,000 casino games to players in Ontario as part of its portfolio. 

Kaizen Gaming has gone live with Betano in the Canadian province during all major sports league’s peak season, including NHL, NFL and NBA, as well as the FIFA World Cup, which the brand is a Regional Supporter of in Europe.

Julio Iglesias Hernando, Chief Commercial Officer of Kaizen Gaming, commented: “We are excited to enter a new market, but also a new territory for Betano and Kaizen Gaming.

“The competition is intense in Ontario but we are confident that with our solid product offering, backed by our proprietary technology, we will offer a superior sports betting and gaming experience to millions of Canadians.”

Kaizen Gaming’s brands of Betano and Stoiximan are now live in 12 markets across Europe and Latin America.