PointsBet Canada has opened a new headquarters in Ontario as the firm continues its investment in the Canadian province.

The new office will serve as an innovation hub, anchoring the Australian company’s Canadian operations and maintaining a focus on product development and technology recruitment.

Scott Vanderwel, CEO of PointsBet Canada, commented: “Our mission since the very beginning has been to build a Canadian sportsbook, with Canadian employees, for the Canadian market.

“We believe that Ontario has the talent and workforce that can help us be at the forefront of igaming in Canada.”

PointsBet has embarked on a mission to expand its presence across North America, particularly in Canada.

Recent partnerships secured by the operator include Maple Leaf Sports & Entertainment, the Ottawa Redblacks, NHL Alumni Association, and Curling Canada.

Trevor Dauphinee, CEO of Invest Ontario, said: “I congratulate PointsBet on the opening of their new Canadian headquarters and welcome them to Ontario. This investment supports the growth of Ontario’s technology and igaming ecosystems.

“Ontario’s strength as an economic powerhouse backed by a highly-skilled workforce is a competitive advantage that industry leaders like PointsBet recognize.”

Specifically, there has been a focus on growing and investing in Ontario, as the province is regarded as a leader in artificial intelligence, cybersecurity, fintech and digital media.

There are now over 50 PointsBet employees in Ontario who directly support the company’s business in Canada, as well as the larger global technology team.

Nic Sulsky, Chief Commercial at PointsBet Canada, added: “PointsBet Canada is not just talking the talk, we’re walking the walk.

“Whether it is supporting the sports and teams that are synonymous with Canada’s identity or investing in the jobs of tomorrow, we are Team Canada and proud to wear the maple leaf.”