Fitzdares has agreed to a comprehensive partnership with US Integrity as part of its preparations to launch its sportsbook in the Ontario sports betting market.

Under the terms of the deal, integrity monitoring services will be provided by US Integrity to Fitzdares via its proprietary dashboard. 

The sports betting monitoring firm will analyze dozens of data sets for the sportsbook to “proactively identify irregular contest-level, officiating and wagering patterns”.

Having already gained a presence in the UK and Europe, Fitzdares plans to go live with its sportsbook offering in the Ontario province early next year, subject to the execution of an operating agreement with iGaming Ontario and achieving final regulatory approvals.

“The safety and integrity of the sports betting experience at Fitzdares is of utmost importance, and we are thrilled to be working with US Integrity as we prepare to launch the Fitzdares experience in the regulated market of Ontario early next year,” commented Tristan Wootton, Director of Growth at Fitzdares. 

“US Integrity’s proactive approach to maintaining integrity will play a pivotal role in detecting potentially suspicious wagering activity.”

Fitzdares attributes its success in Europe to being founded on “the basis of old-fashioned traditions of customer service and bookmaking”.

The sportsbook’s partnership with US Integrity in Ontario comes after the Alcohol and Gaming Commission of Ontario (AGCO) ordered all operators in the province earlier this month to stop offering and accepting bets on UFC events due to integrity concerns.

“US Integrity is proud to partner with Fitzdares and assist as they grow their brand across the Canadian regulated sports wagering market,” added Matthew Holt, US Integrity’s CEO and Co-Founder. 

“US Integrity’s mission is to provide conflict-free, best-in-class insights and compliance solutions to our clients. We are looking forward to working with the exceptional team at Fitzdares.

“All our partners are committed to the highest integrity standards, and they are no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique and proprietary anomaly detection tools we have developed at US Integrity.”