BET99 has partnered with geolocation and compliance technology company Xpoint to improve its protection for its Ontario players.

Under the terms of the deal, Xpoint has embedded its Verify services into BET99’s online sports betting and casino platforms, helping its users “engage safely, securely and fraud-free”.

“I’m delighted to add the Canadian market-leading sports betting platform, BET99, to our growing list of live partners as they make such rapid progress growing their brand,” commented Marvin Sanderson, CEO of Xpoint.

“As we expand our North American footprint, we’re building more tools and systems specifically designed to help our partners utilize their location-based data for fraud analysis and micro-geofencing services.”

In November, BET99 bolstered its presence in Canada after signing Toronto FC icon Sebastian Giovinco as a brand ambassador. The operator has also recently become a member of the International Betting Integrity Association (IBIA).

“Xpoint is a perfect choice to partner with on geo-verification technology,” added Paul Nyzuk, Chief Technology Officer at BET99.

“Xpoint offers more data points that can be used to detect fraud, offering more data than other major geo-verification services. The partnership also fits with BET99’s mandate to leverage innovative technologies to deliver an online betting experience like no other.”