Gaming platform Low6 has confirmed the appointment of Brittany Almeida as its new Sales and Strategy Director.

Low6 recently entered the Canadian market for the first time, striking a deal with online sportsbook and casino BET99 to produce free-to-play games, and will now benefit from Almeida’s significant experience of the sports betting industry in Canada.

The Queen’s University graduate joins after spending four years at The Sports Network (TSN) Canada, where she started as a Marketing Intern before becoming Marketing Coordinator. A promotion to Brand Partnerships Coordinator followed before a final 14 months spent as Account Executive, Sports Betting Strategy and Partnerships.

During her tenure at TSN, Almeida launched the first-of-its-kind sportsbook partnership between the sports broadcaster and FanDuel.

Welcoming Almeida to the fold, Low6 stated her role is ‘to further assist brands and organizations to engage and monetize their digital fanbases’.

Josh Turk, Chief Strategy Officer, said: “Brittany’s leadership, track record of growth, entrepreneurial mindset and deep connections in the industry will ensure Low6 continues to shape the future of igaming clients globally while maintaining the agility and care needed to support existing customers and team at a local level.

“Brittany’s leadership comes at a crucial and exciting time, as Low6 enters a significant growth year ahead – providing operators with innovative gamification technology across sports and online casino.

“We are excited to onboard an athlete into the sales team, bringing a wealth of team leadership, competitiveness and an athlete’s drive to maximize each day”.

Shortly after entering the Canadian market, Low6 partnered with the Toronto-based esports wagering firm Rivalry on a new Pick’em game for the 2022 League of Legends World Championship and The International 11, two of the world’s most popular esports events.

Low6 has also been forging partnerships with top US sports leagues, brands and franchises, adding a B2B white label gamification proposition for the sports betting industry last year.

Almeida commented on her appointment: “An award-winning leader in sports gamification, Low6 has taken the free-to-play category by storm. I am excited to join the ranks of Jamie Mitchell, Josh Turk, and the Low6 team in their mission to bring innovative gaming experiences for global partners across igaming and media.

“This year will be transformative for Low6 and provide the opportunity to solidify our place as the go-to destination for betting operators, sports leagues and franchises, media organizations, and major brands to help engage and monetize their digital fanbases. I will help to continue to revolutionize sports gamification for those brands that seek to win.”