US Integrity (USI) has agreed to supply the sportsbook with integrity monitoring services to Coolbet in the Ontario sports betting market via a comprehensive partnership.

With its sports betting offering live in Ontario since April 2022, Coolbet will receive event monitoring, market intelligence, fraud prevention, and integrity services from USI via its proprietary dashboard.

The sports betting integrity monitoring company will analyze data sets for the sportsbook as it enters its second year in the Canadian market to identify irregular contest-level, officiating, and wagering patterns.

“US Integrity is proud to partner with Coolbet and assist as they grow their brand in the Canadian regulated sports wagering market,” noted Matthew Holt, CEO & Co-Founder of US Integrity.

“US Integrity’s mission is to provide conflict-free, best-in-class insights & compliance solutions to our clients. We are looking forward to working with the exceptional team at Coolbet. 

“All our partners are committed to the highest integrity standards, and they are no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique & proprietary anomaly detection tools we have developed at US Integrity.”

As well as Ontario, Coolbet is also licensed in Estonia, Sweden, and Malta. In May 2022, the sportsbook became a member of the International Betting Integrity Association.

A B2C brand by GAN, Coolbet prides itself on “being fair, personal, and transparent” with its customers, as integrity is one of the key focuses of the sportsbook.

“The safety and integrity of the sports betting experience at Coolbet is of utmost importance, and we are thrilled to be working with US Integrity as we continue to service the Canadian market,” added Endre Nesset, President at Coolbet. 

“US Integrity’s proactive approach to maintaining integrity will play a pivotal role in detecting potentially suspicious wagering activity.”

USI also has an integrity monitoring deal with Fitzdares in the Ontario market.