Rootz will launch four casino brands in the Ontario igaming market later this month after being granted a licence by the Alcohol and Gaming Commission of Ontario (AGCO).

The Malta-based igaming firm has entered into an operational agreement with iGaming Ontario (iGO) and will go live on Jan 31 via Wildz, Wheelz, Casino and Spinz.

The four casino brands all run off the Rootz proprietary platform, utilising a single account structure that provides players with access to all of them with a single account and virtual wallet. The company’s existing automated and fully-personalised CRM tool, Journeys, is designed to provide a ‘seamless’ play experience for players in the Canadian province.

“Increasing our footprint within regulated markets is in line with a dynamic strategy that seeks to provide innovative gaming solutions to players around the world,” said CEO Lasse Rantala.

“Ontario is an important market for us, and we welcome the opportunity provided by AGCO to become a licensed operator and to enter into an operational agreement with iGO.”

Rantala’s expertise includes cultivating teams equipped with the advanced skills required for delivery in a complex operating environment.

Rootz’s entry in Ontario follows another significant milestone achieved at the end of last year when the firm obtained a German market operating licence.

Rantala added: “Full credit goes to our first-rate teams for the Ontario licencing achievement: as an operator, we prioritise the need for safe, secure and fair play; the strict compliance requirements within regulated markets such as Ontario and Germany will provide peace of mind to our customers that they are enjoying play experiences with a licensed provider.”