Bettors in Ontario can now use the new sports betting tool created by Checkd Dev after the igaming firm launched ‘Smart Picks’, via its FlashPicks brand in North America.

Based around ‘Smart Acca’ technology, Smart Picks utilises historical statistics and betting data to indicate how NFL and NBA teams have been performing, allowing bettors to make more informed betting decisions.

The tool allows users to create selections across moneyline, spread and total markets in both fields, filtering all matches in the current season, the last five fixtures, home and away games, or head-to-head. 

Checkd Devs said Smart Picks has been specifically developed and tailored to a North American audience, given the regional differences in betting habits and preferences, with the company looking to capitalise on the early success enjoyed by FlashPicks.

Launched last February, the brand has since racked up over 500,000 unique visitors and 1.4 million website sessions on its social media channels. It is also growing its video and audio content presence, with new headline show ‘For Bettor or Worse’ already achieving over 400,000 total views and 20,000 listens across all platforms.

Adam Patton, Managing Director, said: “North America is a key strategic region for Checkd Dev and in developing the Smart Picks solution, we are taking what we have learned from our successes in the UK market and adapting it in line with regional betting preferences.

“This is only the start of a process and we will be adding more sports to the current selection in the coming months.

“The launch of Smart Picks is the latest milestone as we continue to make rapid progress with our FlashPicks brand, which is already resonating with sports bettors only a year after launch. These are exciting times for our business on both sides of the Atlantic.”

The group further added that more sports and additional features are set to be added ‘in the coming months’.