FSB has reflected on a ‘hugely important milestone’ after going live in the Ontario gaming market earlier this month.

The global B2B sportsbook and igaming service provider entered the Canadian province at the start of February, helping to power UK-based bookmaker Fitzdares’ launch, whose CEO William Woodhams recently spoke to SBC about the advantages it can gain in the Ontario market.

FSB’s entry into the province means the EGR Multi-Channel Supplier of the Year is now active and operational across four global continents.

Ian Freeman, Chief Revenue Officer at FSB, commented: “Going live in North America represents another landmark moment for FSB on the back of a successful 2022.

“Ontario will be a key jurisdiction within our core markets strategy and we’re passionate about playing a major role within one of the world’s leading and well constructed regulated markets.

“We feel privileged to work with exceptional operational teams within our customer base and this new alignment with Fitzdares is indicative of how we work hand in hand with partners to meet their organizational goals across platform, product and geography.”

As part of the agreement, FSB will supply its partner – which received its igaming operator registration from the Alcohol and Gaming Commission of Ontario (AGCO) last March – with platform technology, casino aggregation and bespoke managed trading services.

Adam Smith, Interim CEO at FSB, added: “This positive news is a hugely important milestone for FSB as we go live in our fourth global continent.

“What makes this achievement more satisfying is entering the regulated Ontario market with our long-term, heritage partner Fitzdares. This enhanced relationship is testament to the ambition we have to grow stronger together with our partners across multiple jurisdictions and regulated growth markets like Ontario.

“With a second partner launch imminent, we look forward to playing an aspiring, ambitious, long term role in the province.”