Twain Sport is ready to go live in the Ontario online gaming market via its ‘innovative’ live betting offerings, following a licence approval from the Alcohol and Gaming Commission of Ontario (AGCO).

The newly launched live sports vertical is the brainchild of the Hybrid Sports League and BetGames – whose CEO Andreas Koeberl told Canadian Gaming Business in November – that Canada’s fast-growing basketball betting landscape is the “perfect fit” for its launch game T-Basket.

The Lithuania-based brand has also recently expanded its portfolio with the launch of T-Kick, a soccer-focused release which delivers 6,300 matches each month.

Commenting on Twain Sport’s ‘landmark’ market entry, John-Paul Rowland, VP Europe, Asia and the Americas at BetGames, said: “We’re thrilled to have gained a supplier licence for the Ontario market. The region is growing quickly and showing a lot of potential [and], as we head into 2023, we feel we’ve arrived at the perfect time.

“The market entry allows us to meet our ambitious goals for the year and lets us establish Twain Sport as a major name within the live sports space. We can’t wait to get going and see what Ontario has in store for us.”

Targeting global growth and, specifically, a considerable influence in Ontario, the company believes its entry into the province will allow regional operators to ‘meet the growing demand for high-frequency entertainment and fast-paced content’, whilst giving Twain Sport a ‘superior player reach and international presence’.