Online gambling firm Betsson has been granted operator and supplier licences to serve the regulated market in Ontario as its global brand Betsafe enters the Canadian province.

The move will see Betsafe make its ‘broad’ B2C offering – including online casino and sports betting – available, with Betsafe products running on the platform of 40% Betsson-owned Strive Gaming.

Betsafe’s products will be available in Ontario via Betsson’s native mobile apps, downloadable via the Apple Store and Google Play store, as well as via the website of ot.betsafe.com.

Pontus Lindwall, President and CEO of Betsson, said: “We are pleased to obtain the necessary licenses to operate with both a B2C and B2B offering in the locally regulated online gaming market in Ontario.

“We are convinced that there are great opportunities for Betsson in Ontario in both the B2C and B2B channels as we bring a highly competitive offering to the market.”

These latest developments are in line with Betsson’s previously communicated market strategy for Ontario, and follow a distribution deal struck with the Toronto-based igaming provider Bragg Gaming Group earlier this month.

Betsson has further confirmed that its product offering for the province has been localized to ‘deliver a North American player experience’.