Great Canadian Entertainment has announced its $1bn Great Canadian Casino Resort Toronto – due to open this summer – will stage a PlaySmart centre to promote responsible gambling.

The brand-new entertainment resort is being billed as Canada’s largest destination casino resort at a 33-acre footprint and will feature a modern Vegas-style casino, integrated 400-room hotel, 5,000-seat live entertainment venue and multiple on-site dining options.

Opening its doors at the intersection of Highways 401 and 427, Great Canadian Entertainment is determined to promote safe play as it does at all of its casinos across the province of Ontario.

To help facilitate this, the organization has enlisted the help of its partner Ontario Lottery and Gaming (OLG), striking an agreement that will see the construction of a PlaySmart centre which will provide players with gambling knowledge and tools to help build and maintain positive play habits.

“We see this as an unprecedented opportunity to introduce an entirely new, world-class experience in Canada that will bring together the best in casino gaming, exceptional live entertainment, dining, and accommodation in one very special place,” said Matthew Anfinson, CEO of Great Canadian Entertainment.

“We are very excited to reveal more about what this landmark destination will feature and what our guests can expect in the coming weeks, including the announcement of an opening date. This project has been several years in the making, and we are thrilled that we are close to bringing it to life.”

The existing Casino Woodbine will continue to operate with no interruption until Great Canadian Casino Resort Toronto debuts its new, ‘re-imagined’ destination, with an opening date set to be announced in the coming weeks.