Real Luck Group and its B2C subsidiary Luckbox have recorded successive record-breaking months after achieving $2.8m in global betting handle last February.

The Calgary-based company closed the fourth quarter of 2022 with a $1.6m global betting handle before going on to generate over half of that in January alone.

Now, the group has nearly doubled its monthly handle again, despite the hindrance of three fewer days in February.

Monthly revenue also grew 110%, mainly driven by focusing on player margins, where the average revenue per customer increased by 127% MoM.

Furthermore, in just six months, the company’s registered player base now stands at 350,000.

Thomas Rosander, Real Luck Group CEO, commented: “The continued growth in our player acquisition efforts is a testament to our team’s focus on the strategy we outlined in August 2022. In a short timespan, our team has also built an extremely scalable technology platform.”

Rosander also provided an update on its ‘transformational’ new B2B product, first announced in January.

“We are excited to announce that several top-tier betting operators are now exploring our proprietary B2B live micro-betting product. We are developing this in-house, and this new vertical will add lucrative new revenue streams to our existing operations; given this, our business model will evolve.

“We look forward to sharing our progress.”

Real Luck Group has outlined its desire to continue focusing on driving player value, ‘as indicated in the January update and demonstrated throughout February’, with global betting handle and player revenue to remain as key performance measurables in B2C growth.