BetRegal has announced an extension of its collaboration with The Unit, specialists in digital marketing and product development for sports betting and igaming.

The Canadian-born igaming brand regards Canada as its core market, with plans to launch in Ontario this year, but it has also grown to serve others globally, which has given birth to BetRegal Ireland and BetRegal Mexico.

Ireland in particular has been a real success story so far for BetRegal, which has become a front-of-shirt sponsor of soccer team Dundalk FC at a time where the League of Ireland’s attendances and fan engagement have risen to record levels.

A takeover of the Sky Sports News homepage, which organically aligned the BetRegal brand with SSN Ireland, and an accompanying Twitter-led social strategy, further strengthened the firm’s footing in the country.

Commenting on its latest agreement with The Unit, Aly Lalani, Head of Marketing at BetRegal, explained: “The Unit have done a fantastic job for BetRegal across an expanding remit and we couldn’t praise their marketing services and collaborative approach highly enough.

“We always want to team up with partners who allow us to authentically embrace the sporting culture of any given market, integrating seamlessly into the local ecosystem and building awareness of our brand in responsible fashion with a distinctive voice.

“The Unit have helped us imbue strong consumer confidence and recognition in the BetRegal brand, while their digital marketing assets and templates have also demonstrated international flexibility, since we have also deployed them to good effect across our other North American campaigns.

“We look forward to continuing this partnership over the coming months ahead across sports, sports betting and an upcoming pivot into casino as well.”

The Unit fostered an engaged community of 4,000 Twitter users for BetRegal, which helped to improve acquisition and retention rates for the operator in the process with a host of first-time depositors (FTDs).

The software development company will now continue to assist BetRegal as it grows its presence across Irish sports and beyond.

Paddy Casey, Co-Founder at The Unit, added: “BetRegal has been blazing a trail in the Irish gaming market, and it’s been such a rewarding and enjoyable experience for The Unit to become a rudder for their marketing strategy as we’ve grown the brand together.

“Naturally, we’re thrilled to continue to work in creative collaboration with BetRegal to ensure their wider growth.

“We have seen various successes so far, and we were particularly proud of the positive work we were able to do in the community as part of the sponsorship of Dundalk FC.

“We’re very excited about the journey ahead for BetRegal, and we look forward to working on new projects where we can continue to provide our world-class marketing services and build on the good work we have carried out to date.”