BetVictor has struck an agreement with the Canadian Elite Basketball League (CEBL) to become its official sports betting partner for the 2023 season.

As part of the announcement to unveil the partnership, both parties have underlined a commitment to producing a ‘groundbreaking’ sports betting experience for CEBL fans across its broadcasts and media platforms.

The deal serves to further strengthen BetVictor’s standing in Canada as the operator looks to expand its presence in Ontario – where it launched its sportsbook and casino verticals last September – and beyond.

“I am proud to announce our sponsorship of the CEBL,” said BetVictor’s Samuel Boswell. “We are thrilled to be a part of this exciting basketball league and to support the continued growth of basketball in Canada.

“This partnership provides us with a unique opportunity to connect with Canadian basketball fans and showcase our commitment to providing the best sports betting experience possible.

“We have an extensive range of sports betting options which include live In-Play betting, parlays and futures markets; fans can bet on the games they love and experience the excitement of basketball like never before.

“At BetVictor, we are committed to responsible gambling and ensuring that our customers enjoy a safe and enjoyable betting experience. Through our partnership with the CEBL, we hope to promote responsible gambling and provide fans with the tools they need to gamble responsibly.”

The European gambling firm has also just launched odds for the 2023 CEBL season, including 2023 Championship odds.

In total, 20 CEBL games will be broadcast on TSN this season nationally. Fans can also live stream all regular season, playoff and Championship Weekend games on CEBL+ powered by BetVictor, TSN+, as well as the CEBL app.

“This partnership with BetVictor will not only offer cutting-edge online gaming experience to users but also an increased awareness of the CEBL brand globally,” added Mike Morreale, CEO and Co-Founder, CEBL.

“We look forward to bringing this personalized sports betting experience to basketball fans across Canada for all 107 games this season”.