Genius Sports is ramping up the excitement of the 2023 Canadian Football League (CFL) season with the launch of CFL LiveStats, its new data collection system.

Capturing official play-by-play updates on every game, CFL LiveStats utilizes official data to power live betting solutions, augmented broadcasts, tracking and CFL Game Zone, including the new CFL Fantasy and CFL Pick ‘Em, which went live last month as part of the league’s revamped gaming platform.

As the CFL’s official data and technology partner, Genius Sports plays a prominent role in shaping the experience for all associated with the sport, and its latest creation looks to bring the on-field play closer to those off of it, including the fans.

“Powered by LiveStats, the CFL’s new data ecosystem will provide immense value for their fans, broadcasters, sponsors and more, creating a wealth of new engagement opportunities,” explained Matthew Cowling, Executive Vice President, Sports and Partnerships at Genius Sports.

“We’re delighted to take our partnership with the CFL to the next level, implementing technology that is used every day in over 150 countries worldwide to capture the fastest, most accurate statistics.”

The regular campaign is still a few weeks from kick off, with the Calgary Stampeders set to host the first game against BC Lions on June 8, but preparations are already underway to enhance the CFL experience.

From the start of preseason this week, CFL LiveStats – with integration and distribution through the Match State Platform – will provide live play-by-play data and post-game statistics, while enabling the sharing of betting data, as well as team and player game data, for all CFL contests.

The league will ‘coordinate efforts to allow the lowest latency data for media and broadcast purposes to be available for authenticated CFL partners’, while new features – including publicly-accessible historical play-by-play data and statistics – will be rolled out throughout the season.

“We are excited to leverage this incredible technology to help tell the story of our remarkable league,” added David Goldstein, Chief Operating Officer of the CFL. “Through Genius Sports and its state-of-the-art LiveStats tool, we are revolutionizing how fans, media and stakeholders connect with the CFL’s world-class action and athletes.

“Better data will lead to everything from a better viewing experience to interactive gaming, responsible sports wagering, and more, all of which will pave the way for the future of CFL fandom.”