Unibet has been named the official online casino of the Honda Indy Toronto as the annual motorsport festival gears up for its 35th edition this week.

Taking place between July 14-16, the Grand Prix of Toronto is IndyCar’s second-longest running street race and is the third oldest race on the current schedule.

This year, the festival has called upon Unibet to become its official online casino, while Kindred Group’s flagship brand has also secured naming rights to the Unibet Finish Line Lounge, a trackside beer garden and viewing area, and the Unibet Victory Circle, the iconic driver celebration space.

“The Honda Indy is always a highly anticipated weekend in Toronto as our historic Exhibition Place grounds transform into a race track,” said Amanda Brewer, Country Manager, Canada at Kindred Group.

“Kindred’s flagship brand Unibet is proud to sponsor this long-standing summer tradition, as it gives us a chance to say thank you to our customers and support a fun and exhilarating event that is celebrating its 35th anniversary in 2023.

This year’s Honda Indy is sure to bring non-stop thrills and excitement, just like Unibet.”

According to Honda Indy Toronto, Unibet’s support will ‘help elevate the fan experience’ at this year’s event in downtown Toronto.

Jeff Atkinson, President of Honda Indy Toronto, added: “We are excited to join Unibet in an extensive partnership at this year’s Honda Indy Toronto. As the official online casino and title sponsor of the start finish line beer garden, Unibet is helping us enhance the fan experience in a terrific way.

“We look forward to the iconic racing tradition where we watch all the drivers lift their trophies at the Unibet Victory Circle.”