The Canadian Football League (CFL) has announced NEO.bet is now an authorized gaming operator and official sportsbook partner of the league.

NEO.bet joins an exclusive list after FanDuel claimed the honour of becoming the CFL’s first authorized gaming operator last month, whilst also being named an official sportsbook partner.

The CFL has now added NEO.bet – a sportsbook and casino platform – to its growing list of partners and is ‘continuing to explore additional partnerships’.

“We’re thrilled to welcome NEO.bet to the CFL family,” said Tyler Mazereeuw, Chief Commercial Officer of the CFL.

“Responsible sports wagering is such a deeply personal and meaningful way for fans to connect with the greater story of our league.

“It’s always special when a victory for your favourite team or player becomes a win for you, as well.”

NEO.bet’s origins lie in the agido Group, a software development company founded in Germany over 20 years ago, but the firm has been active in Canada, entering the Ontario igaming market earlier this year as CEO Thomas Louis discussed in an exclusive interview with this site in April.

The brand now offers sports betting in the province, providing a list of markets across international leagues and major North American sports such as MLB, NHL, NBA, and NFL, with odds available on more than 25 sports and 9,000 live events each month.

NEO.bet has now received a significant boost to its sports betting sector after becoming an official sportsbook partner of the CFL.

“NEO.bet is extremely delighted to partner with the CFL,” said Louis.

“The league represents the inclusiveness, pursuit of excellence, and dedication to fan and athlete welfare that resonates with the values that we hold dear at NEO.bet.

“We hope that this partnership will allow us to elevate online sports betting for all fans who crave the best possible experience to bet on their favourite teams.”

As NEO.bet establishes its sportsbook and casino platform in Ontario, Louis sees long-term opportunities for the organization to not only engage CFL fans and bettors, but to also revolutionize their overall betting experiences with the game.

He concluded: “Our partnership with the CFL will become the foundation as we introduce millions of Ontarians to a higher standard of igaming – a standard where the safety and security of the customer are placed above profits; where the drive to deliver a better-quality product with technological innovations and unparalleled reliability take precedence over traditional business objectives.”